News — vegan

Well kind of.

The definition of Veganism “is both the practice of abstaining from the use of animal products, particularly in diet and an associated philosophy that rejects the commodity status of animals. A follower of either the diet or the philosophy is known as a vegan.”
which means technically she is a vegan given she rejects the commodity status of animals, however, is not a follower of the diet.

Regardless of her food choices, Emma is the epitome of sustainable style and ethics always promoting ethical and sustainable fashion in all her red carpet looks. We particularly love her Met Gala dress which was made from recycled plastic.

Emma also signed up for the Green Carpet Challenge in 2015, agreeing that every single piece she wears on the red carpet would be sustainable. Leading the charge in promoting sustainable fashion with other celebrities like Alicia Silverstone, Pharrell Williams, Kate Mara, and dozens more committed to making cruelty-free and Eco-friendly fashion mainstream.

Emma chose to wear a whole host of brands on her Beauty & Beast movie tour, which included animal-free footwear using sustainable materials such as canvas, hemp, and faux leather produced from recycled plastic bottles. She wore clothes from the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Emma recently launched her ethical fashion Instagram page: The Press Tour which has now over 500,000 followers, she promotes sustainable fashion because she truly believes in it.

In a recent interview she said

“I’ve wanted to move away from calling anything ‘green,’ ‘eco,’ or ‘sustainable’, because those words are very non-descriptive in most ways! It’s very difficult to know what they actually mean.”

She has an in-depth understanding of the fashion industry and has been a great influence over the years.

Although the star does not follow a vegan diet, her choice to give exposure to cruelty-free, vegan and PETA approved ethical brands on and beyond her tour can only be a good thing for the fashion industry.