MISSION + VISION
To catalyse positive change through fashion. Our vision is for every individual to harness their potential for doing good through what they wear.
To achieve these goals, our plan is to:
- EMPOWER ordinary consumers to make an extraordinary difference through small choices, by bringing you the best product in terms of design, quality, affordability and impact.
- EDUCATE current and future generations about our impact on this world and provide an opportunity for people to take actionable steps towards loving people and planet.
- ENCOURAGE all players, large and small, throughout the fashion industry supply chain to consider ways of reducing their negative impact and use their businesses to create positive change.
- ENGAGE and INSPIRE a generation of change-makers to use their abilities to bring change to a world that is in need.