AC is the acronym for our ethos: Ahimsa Collective. Nothing about this ethos has changed. Ahimsa: because we aim to cause no harm; Collective: because this is not a movement exclusive to us. It requires the sum of all people making small positive changes every day.
The underscore represents the design journey that ensures the brand considers all responsibility when developing products and honours it’s commitment to the life cycle of all elements in the final offering. Born out of a love for design and a commitment to the Earth, A_C’s design principles are based on a circular economy, producing contemporary but timeless styles for the modern market who recognises the need to safeguard our future.