In 2009, DECE (meaning “why?” in Romanian) was born to help restore hope and empower people living in poor communities. DECE became the bridge to helping people escape from cycles of generational poverty, developing skills and potential in individuals, restoring dignity and empowering people to provide for their families.

The first product was a simple crochet hat. Due to little equipment required in crocheting, employees were enabled to work from home which meant they could care for their family along with building their future. As DECE slowly grew working towards their vision, they began producing simple leather products in 2013 that even created work opportunities for men.

Our vision is not for people to survive but to thrive. We aim to have our customers engage not just their wallets but with their hearts. The same is true with our team. We strive to work with more and more suppliers who do not just seek profit but those who see businesses as a mechanism for changing the world.


DECE strongly believes that there is no point in doing something unless it is done well. They take pride in the timelessness and quality of the product. We all have a responsibility to look after the planet. We need to be aware that the things we do and the choices we make affect both people and the environment.  At the end of the day, DECE believes that TOGETHER we can change the World with the environmentally and ethically conscious choices we take.