Born from a desire to create eco-friendly and Australian made clothing, Liz Parsons started wYse over 20 years ago. Wanting to create a brand of substance and be part of a positive and proactive shift in the fashion industry, the concept of wYse was formed. Made from beechwood trees which is broken down from a milky pulp. The beechwood trees are derived from sustainable forestry plantations. wYse clothing is biodegradable and environmentally sustainable, after years of wear, it goes straight back to nature where it came from.
wYse Lifestyle is designed for women who are busy, value comfort and love clothing to be naturally in-tune with their body. Renowned for being the perfect travel wear, wYse is super compact. Pull it straight out of your suitcase and the creases fade with the natural heat of your body. Incredibly soft and gentle to wear, the clothing is all about working with your natural harmony.