Returning back from Australia, Shubham Kedia (Founder & CEO), found it extremely difficult to find good looking, comfortable pair of boxer shorts. Everywhere he’d been, everywhere he saw were those same old-fashioned and unimaginative boxers with boring designs like lines, checks, motif patterns, nothing new… they were either quirky for children or boring for older men.

Working for two years in the ethical fashion industry in Australia, he had a fair idea on how to go about and establish a brand of his own.

That’s when he took it upon himself to make his journey back in India worth it. He started Whats Down in 2019 amidst a pandemic and managed to make his entry in the ethical inner-wear market.