BUSHY Underwear launched in 2019 as a response to the lack of widespread action within the fashion industry when addressing climate change. Every brand now has a sustainability section on their website but how much are they really doing to reduce their footprint?
We're determined to show the triple bottom line benefit of manufacturing locally in Melbourne using a textile derived from Eucalyptus trees. BUSHY aims to break down the perceived inaccessibility of ethical products by showing that it IS POSSIBLE to create a brand centred around environmentally positive, Australian made garments.
We're interested in the long term, or sustainable, the impact of our social impact badges. We're keen to learn how your social impact seeks to create long-term change?
Governments around the world are still refusing to acknowledge and address climate change. We the people now have an obligation to find a solution. And fast.
At BUSHY we've determined our role in this process is to create garments that excel at providing extreme comfort but with minimal social and environmental impact.
We take ownership of our actions. We encourage people to do the same.
It starts with what you wear. And the first thing you put on every morning is underwear.