The idea to start Proof surfaced in 2010 when founder Brooks was trying to create a bamboo ski pole in his garage. The idea was a failure, but it planted the seed that would eventually morph into Proof. In the following year, while building up the idea of a bamboo or wood consumer product, the first prototypes for Proof were created.
From the day the first pair of Proofs sold, the team have been involved in different charitable opportunities and ways to give back. Proof provides a sight giving surgery to people in the developing world who can’t afford it. Typically these are cataract surgeries that can be fixed easily with the right amenities. For every pair of shades sold, one of these sights giving surgeries is funded for a person in need. To date, proof has opened two charitable eye clinics they have plans for many more.
Beyond this, Proof ensures all wood is sustainably sourced, manufactures in a world-class fair-paying factory with great worker conditions, and supports a range of other social causes.